Why Australian sellers should consider selling on Temu: unlocking new growth opportunities with ReadyToShip
Australia’s ecommerce landscape continues to evolve, with businesses increasingly looking for new ways to reach customers and diversify their online sales channels. For merchants ready to expand beyond traditional channels, Temu provides another way to connect with shoppers.
Since integrating with Temu in late 2025, ReadyToShip has helped sellers simplify order management and fulfilment through automated shipping solutions. This guide explores what Australian sellers need to know about selling on Temu and how ReadyToShip can help streamline their day-to-day operations.
Table of contents
What is Temu?
Temu is a global online marketplace connecting consumers with millions of manufacturers, brands and business partners. Operating in more than 90 markets worldwide, Temu is committed to providing affordable, quality products that enable customers to live better lives.
Since launching in Australia in 2023, Temu has gained traction among Australian consumers and remained one of Australia’s most downloaded shopping apps in 2025, according to Sensor Tower. A Pattern report also found that perceptions of Temu’s quality and trustworthiness had increased by 50% year-on-year among Australian consumers.
For Australian merchants, this creates an additional opportunity to showcase their products, reach new customers and connect with shoppers looking for products across a wide range of categories.
Why should Australian sellers consider Temu?
Temu's Local Seller Program, launched in Australia in early 2025, makes it easier for local businesses to reach millions of shoppers nationwide. Whether you're an established retailer or an emerging business, Temu offers a practical way to diversify your sales channels.
Extensive reach: Temu offers products across more than 700 categories, from daily essentials and household goods to tools and industrial equipment. Businesses across a wide range of industries can find opportunities to connect with relevant customers.
Simple onboarding: Australian sellers benefit from free registration, onboarding support and product listing guidance to help them launch efficiently. According to Temu’s internal data, around 50% of sellers make their first sale within 20 days of registering.
Discovery-driven traffic: While many marketplaces are becoming increasingly reliant on paid exposure, Temu emphasises discovery through organic browsing. In practice, this could expand the space for competitive products, niche categories and sellers who are still building a market presence, without relying heavily on paid ads.
How Australian businesses are growing with Temu
Australian businesses are already using Temu as a channel to reach new customers. Here’s an example.
Your Discount Chemist, a family-owned pharmacy chain with 13 stores across regional Australia, started selling on Temu in late 2025. Within eight months, the company received more than 4,800 orders through Temu, making Temu one of the company’s top three online sales channels by volume. The company highlighted Temu’s discovery-driven shopping experience, competitive shipping and seller support as factors that supported its online growth.
How ReadyToShip simplifies Temu fulfilment
Managing orders across multiple sales channels can become complex as businesses grow. ReadyToShip helps merchants streamline their Temu operations with automated fulfilment tools, including:
Automated order syncing: Import Temu orders directly into one shipping dashboard, reducing manual processing.
Bulk label generation: Create shipping labels, invoices and pick lists efficiently for multiple orders.
Carrier matching: Select suitable delivery partners, including MyPost Business, eParcel Contract, CouriersPlease, Aramex and DHL.
Address validation: Identify and correct address issues before dispatch to help reduce delivery issues.
Tracking synchronisation: Automatically send tracking updates and fulfilment statuses back to Temu.
By reducing repetitive fulfilment tasks, ReadyToShip helps sellers spend more time focusing on growing their business.
Final thoughts
Selling on Temu offers Australian businesses another way to diversify their online sales channels and reach new customers.
With the right tools, expanding to a new marketplace does not need to mean additional operational complexity. Through ReadyToShip’s Temu integration, merchants can simplify fulfilment workflows and manage orders more efficiently as they grow.
