Managing increased sales during peak period

At ReadyToShip, we expect this year’s peak season to surpass the last, making early preparation more important than ever. Businesses should plan their sales events ahead of time to ensure they’re fully equipped to handle the surge in demand and maximise their success during this critical period.

Customers are more price-savvy, actively searching for the best deals and taking advantage of extended sales periods. To stand out in a competitive market, businesses should focus on offering irresistible deals and promotions. In 2024, ReadyToShip customers processed 47% more orders during Black Friday and Cyber Monday week compared to the previous period. Regardless of your marketing strategy, we expect most businesses will experience a growth in customer demand and high order volumes during the peak period in 2025.

A significant but short-term surge in sales requires businesses to be prepared to efficiently handle the resulting increase in volume, particularly when shipping products to customers. Implementing smooth shipping operations is crucial for quick order dispatch and maintaining high customer satisfaction.

Top 5 tips for a successful peak season:

1. Implement campaigns: Update your 90-day content plan and schedule emails, social posts, and SMS reminders. Be clear with your offers, cut-off dates for Christmas delivery and your returns policies.
   

2. Optimise your shipping processes: Streamline your shipping workflows to minimise delays and ensure timely delivery, which will lead to higher customer satisfaction. ReadyToShip customers can utilise Carrier Mapping and Packages Features within the app to streamline their processes.

   
   

3. Accurately forecast and stock up: Predict sales trends and stock up on your most in-demand products and essential warehouse supplies. This will help you meet increased demand and avoid stockouts, keeping customers happy.

   
   

4. Prepare your team for the rush: Ensure your staff are well-trained for the peak season, focusing on efficient picking, packing, and minimising errors. A well-prepared team will save you time and reduce returns, keeping operations smooth during the busiest times.

   
   

5. Clean up and get organised: Ensure your dispatch space is fully prepared for the peak season to minimise waste and keep operations running smoothly. Being organised from the outset will help you avoid unnecessary errors and boost efficiency during this busy time.

   
   

By following these steps, you’ll be better positioned to make the most of this year’s peak season.

For our top tips on boosting sales during the peak season, click here. Find out how to plan and launch your promotional campaign to attract new customers, reward loyal ones, and maximise sales over the Black Friday and Cyber Monday period.

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