Customer Profile: The Sockery

In 2014, a spark of inspiration led to the creation of The Sockery, an Australian sock business born from a simple observation after founder Julia’s daughter couldn’t find unique, high-quality novelty socks locally. What started as a mission to fill this gap has grown into a thriving enterprise offering every imaginable type of sock—funky designs, extra-wide fits, compression socks, sports socks, kids’ socks, and luxurious Australian merino wool socks. Today, this family-run business is a testament to passion, adaptability, and a commitment to customer satisfaction.

Julia’s journey reflects the dynamic challenges of entrepreneurship. From navigating constant industry changes to meeting diverse customer needs, she’s embraced it all with enthusiasm. “We love supplying socks to people who’ve struggled to find ones that truly fit,” Julia shares. Her focus on inclusivity drives the business to cater to a wide audience, ensuring everyone—from kids to athletes—finds their perfect pair. With a friendly, customer-focused team, the company prides itself on delivering old-fashioned service with a modern twist, always ready for a chat to make shopping personal and enjoyable.

Sustainability and ethics are at the heart of The Sockery. The business prioritises Australian-made socks and explores alternative, eco-friendly fibers to reduce environmental impact. Their packaging—compostable bags, tape, and bubble wrap—reflects a deep commitment to the planet. They recycle plastic bags, give away cardboard boxes locally, and foster a family-friendly workplace that respects employees’ personal commitments.

For The Sockery, ReadyToShip has been a game-changer. By seamlessly connecting their Australia Post eParcel, MyPost Business accounts and Shopify store, ReadyToShip simplified order fulfillment, saving time and reducing complexity. “Before ReadyToShip, sending orders was complicated and time-consuming,” Julia notes. As an Australian company, ReadyToShip’s reliable local support and features like order searching and invoice creation have empowered the business to focus on growth and customer care.

Looking ahead, Julia plans to expand with a unique range of Australian bird and floral-themed socks while introducing complementary products that align with the brand. Her advice to aspiring entrepreneurs? “Start simple and build from there, and don’t be afraid to give it a go. Some people get so tied up in knots trying to get everything perfect, they never actually start their own business.”

ReadyToShip is proud to be part of The Sockery's success story. From quirky novelty socks to sustainable practices, The Sockery embodies innovation and heart—proving that even the smallest idea can step into something extraordinary with the right tools and vision.

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Published:

April 28, 2025