Customer Profile – Sleep Tight Babies

How Sleep Tight Babies simplified their shipping process with ReadyToShip

When Michelle, a mother of four and former Australia Border Force Detector Dog Handler, founded Sleep Tight Babies in 2011, she was looking for a way to spend more time at home while making a meaningful impact on families across Australia. Her passion for helping parents reclaim their sleep led her to source unique baby products from around the globe, with a particular focus on innovative startup brands.

Over the years, Sleep Tight Babies quickly gained traction. In 2016, the Lulla Doll went viral and consequently catapuled the business to new heights. Suddenly, demand skyrocketed, and managing orders became overwhelming. With thousands of packages to process, the need for an efficient shipping solution became clear.

ReadyToShip provided a solution. 

With orders flooding in, manually entering shipping details and tracking numbers was becoming a time-consuming nightmare. The business needed a streamlined solution that could integrate seamlessly with its existing eCommerce platform and simplify the entire shipping process.

ReadyToShip provided exactly what Sleep Tight Babies needed – an automated shipping management system that connected directly with their Shopify stores. With real-time order syncing, automated label printing, and easy MyPost Business and eParcel Contract integration, the team could now process and dispatch orders with a few clicks.

“The biggest game-changer for us was how ReadyToShip simplified our shipping process,” says Michelle. “The team is always available to answer any questions, and with just a click of an online chat button, we get the support we need instantly.”

Looking to the Future

With shipping operations running smoothly, Sleep Tight Babies has been able to focus on growth. The company recently acquired its own brand and is developing new products to complement its existing range. This expansion wouldn’t have been possible without the efficiency gained through ReadyToShip.

Finally, we asked Michelle what advice she’d give others looking to grow their own business: “Find someone who is already successful and willing to lend an ear. Their insights can save you years of trial and error.”

Want to spend less time shipping and more time growing your business?

Try ReadyToShip today and see how we can help you reclaim your time. Start your free 30-day trial today.

Published

July 9, 2025